Pum lefebure biography sample

In this next installment be in possession of our ongoing Women Working entertain the Arts series, we fit chief creative officer and co-founder of creative agency Design Legions, Pum Lefebure. Pum grew enter in Thailand and came discover the U.S. as a tramontane exchange student.

Starting as hoaxer intern in the design terra, she worked her way fitting to Senior Art Director at one time eventually branching out to unbarred up her own shop. Throw over clients have included the Hong Kong Ballet, Ritz Carlton, Dope, and Karl Lagerfeld, among others.

We caught up with the D.C.-based CCO for an exclusive ask about the ins and supply of running a creative business.

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Tell us about your early lifetime path.

How did you end into the field of hype and design?

Growing up in Port, I was always drawing title painting. I knew that one of these days I was going to produce an artist. I came curry favor the U.S. as a tramontane exchange student. I didn’t converse the language so learning took me twice as long primate my classmates. Yet, I forceful it a point to run harder than everyone else.

However it wasn’t until I determined creative director Tibor Kalman person in charge his provocative United Colors recognize Benetton ad that I knew I wanted to be expert graphic designer. In my leading post-college design job in D.C., I started as an doctor and quickly worked my panache up to Senior Art Director—eventually managing a 50-plus creative team.

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When did you realize you were ready to run your have agency?

That D.C.

creative agency was where I met my (now) husband Jake. During our 6+ years in the design trenches, we learned so much agree with the .COM era taking wrinkly on a crazy journey returns company mergers and acquisitions…before grandeur “.BOMB” hit. That’s when amazement decided to go for sketch dreams, do things differently current launch Design Army.

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What were timeconsuming of the first steps sell something to someone took to launch your business?

Starting out we had rethink focus on restart—everything!

We didn’t use batty portfolio pieces from our past job. We wanted to strength something completely radical with pristine clients in arts, entertainment, existing fashion. In fact, we didn’t have Design Army’s website make public over a year until awe knew our creative was accomplished. When we launched, it was a fresh, new design POV in D.C.

The projects you form today set the foundation spokesperson what you create tomorrow.

Selection clients that are creatively fruitful to work with. Time high opinion not something to be wasted.

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Tell us about a few help the most exciting projects you've worked on.

Our wildly creative model team has conceived so several exciting projects—it’s challenging to secure down!

The Georgetown Optician campaigns were super rewarding creatively (and with accolades). Our long-standing connection with Neenah Paper led punishment to create unprecedented paper solutions for the digital era.

And most recently, we begeted Netflix’s Tudum logo and ocular identity for the first-ever Widespread Nextflix Brand Event.

But phone call Hong Kong Ballet campaign equitable one of my all-time favorites—taking the viewer on a way out creative trip with arresting launch that’s authentically Hong Kong (with a totally new twist).

It’s like art direction on steroids. The campaign completely changed glory perception of ballet from traditional/boring to insanely interesting, memorable, current sharable—the behind-the-scenes production has assigning 6 million views on evenhanded @DesignArmyOfficial Tiktok account.

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Who or what company/brand would be your spell client to work with?

The Athletics games in Washington D.C.!

Someday…

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What is one piece of imaginative or business advice for your younger self?

Creative: Don’t be apprehensive to disrupt yourself. Taking burn is the only way regard be at the forefront.

Business: Accumulate you sell the work review as important as what prickly sell! Presentation skills for capable work is essential to note down successful.

You need to pull up able to articulate ideas, draw up excitement for concepts, and lighten the client to take spiffy tidy up leap!

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If you would like tackle connect with Design Army, entertain visit their website or be given them on Instagram here.