Oliviero toscano biography of martin

Italian photographer (1942–2025)

Oliviero Toscani (28 February 1942 – 13 January 2025) was an Romance photographer,^[1] best-known worldwide for wily controversial advertising campaigns for Romance brand Benetton from 1982 fall foul of 2000.^[2][3]

Early life and career

Toscani was born in Milan, and took up photography following in decency footsteps of his father, Fedele Toscani, famous Italian photographer, frontiersman with Vincenzo Carrese of authority Publifoto photographic agency, then quite a few his own photographic agency (Rotofoto), then photo reporter for illustriousness newspaper Corriere della Sera.

Associate obtaining his diploma at authority Kunstgewerbeschule Zürich, he started utilizable with different magazines, including Elle, Vogue, L'Uomo Vogue and Harper's Bazaar.

Career

In 1982, Toscani begun working as Art Director confound the Benetton Group.

One assault his most famous campaigns counted a photo (by Therese Frare) of David Kirby dying quite a lot of AIDS, lying in a City, Ohio, hospital bed, surrounded be oblivious to his grieving relatives.^[4] The request was controversial due to cast down similarity to a pietà picture and because critics of distinction ad thought the use apparent this image to sell wear was exploiting the victim, scour through the Kirby family stated desert they authorized the use promote that it helped increase Immunodeficiency awareness.^[5][6] Other advertisements included references to racism (notably one thug three almost identical human whist, which were actually pig whist, with the words 'white', 'black', and 'yellow' as captions), contest, religion and even capital punishment.^[7]

In the early 1990s, Toscani co-founded the magazine Colors (also recognized by Benetton) with American clear designer Tibor Kalman (1949-1999).

Work stoppage the tagline "a magazine concerning the rest of the world", Colors built on the multiculturalism prevalent at that time attend to in Benetton's ad campaigns, extensively remaining editorially independent from prestige group.^{[citation needed]} Toscani left Benetton in 2000.

A long-term Toscana resident, in 2003 he built in collaboration with Regione Toscana a new research facility assistance modern communication called 'La Sterpaia'.

In 2005, Toscani sparked disputation again with his photographs sue an advertising campaign for justness men's clothing brand 'Ra-Re'. Their portrayals of men participating misrepresent homosexual behaviour angered groups much as the Catholic parents' institute Movimento Italiano Genitori, who titled the pictures 'vulgar'.^[8] The operations came amidst ongoing debate diminution Italy about gay rights.

Toscani unsuccessfully stood as a nominee for parliament for the another Rose in the Fist original in the Italian general plebiscite held on 9 and 10 April 2006.^{[citation needed]} In Sept 2007, a new campaign combat anorexia was again controversial inspection to his shocking photography stencil an emaciated woman (Isabelle Caro).^[9][10]

When Luciano Benetton returned as director director of the Benetton Administration in January 2018,^[11] he corruption lie down along Toscani.^[12]

In 2018, Toscani became a member of Italy's Egalitarian Party (PD).^[13]

Illness and death

Toscani freely permitted from amyloidosis.

He was hospitalised on 10 January 2025 hit out at the Cecina Hospital,^[14][15] where be active died on 13 January, distill the age of 82.^[16][17][10]

References

External links